Our Markstrat simulation has completed. My team, one of five, has been declared co-champions based on our performance. Even more impressive, we’re fighting for the top spot after 12 moves - and we were far behind in last place after 4!

Our strategy was simple. In our game, our scores were decided based on total market share (of both markets), stock price, and net contribution. Our strategy was to target the two fastest growing market segments in the initial market and use constant innovation combined with advertising & salespeople to drive up sales and drive down price. Late in the game we entered the second market and made progress there, though we were too late to enter to get positioned correctly before the end of the game.

Anyway, the net result was a spectacularly exhilarating come-from-behind victory that made the class both fun and a learning experience!

One Response to “Co-champions”

  1. [...] I rarely get more than two visitors in any given day, most of which are people looking for hints on Markstrat.) All visits were directly to that somewhat critical post. I strongly suspect someone saw the post [...]

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